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Differences are created through design (arrangement of shapes on the surface), value (lightness and darkness of shape areas) and color (intensity of color contrasts)
There are two types of contrasts: High contrast conversation (strong differences) and quiet contrast conversation (suptile differences). To create clarity in differences, both kinds of conversation have to be balanced out in all categories of differences
Categories of Differences
The four principles of Sensual Design refer to right and left hemisphere activities of the brain:
Sensual Design Principles corresponding to right hemisphere activities
1. Experiencing: Experimenting, observing, felt experiencing
2. Intuition: Spontaneous perception and re-experiencing
Sensual Design Principles corresponding to left hemisphere activities
3. Logic: Questioning, getting the essence of perception and reflection, prioritizing, defining sequences
4. Realization: Initiating, generating, developing, transfering and putting into final result